Which of the following statements is true about a customer-driven organization?

A customer-driven organization prioritizes meeting customer needs and expectations. Here’s a breakdown of the options:

A. It views people as its greatest resource: This statement aligns with a customer-driven approach. Recognizing employees as valuable resources ensures their engagement, motivation, and commitment to delivering quality products and services to customers.

B. It has a short-term focus: A customer-driven organization typically emphasizes long-term success. Short-term thinking may lead to compromises in quality or customer satisfaction.

C. It measures performance in terms of bottom-line financial results: While financial results are essential, a customer-driven organization also considers non-financial metrics related to customer satisfaction, loyalty, and quality.

D. It provides quick returns on its investments: Customer-driven organizations prioritize sustainable growth and value creation. Quick returns may not always align with long-term customer satisfaction and organizational success.

In summary, a customer-driven organization values people, focuses on long-term success, considers both financial and non-financial metrics, and prioritizes sustainable investments12.