A company's vision and mission statements should be used to generate its

The vision and mission statements provide a clear direction for the organization. The vision statement outlines the desired future state or long-term goal, while the mission statement defines the purpose and core values of the organization. These statements serve as a foundation for strategic planning, guiding the development of objectives, goals, and action plans. Strategic plans are aligned with the vision and mission, ensuring that the organization’s efforts are focused on achieving its overall purpose and vision2.

References: 1: ASQ Certified Manager of Quality/Organizational Excellence 2: ASQ Manager of Quality/Organizational Excellence Certification CMQ/OE