A developer needs to build an application for a retail company.

 Amazon Personalize is a fully managed machine learning service that customers can use to generate personalized recommendations for their users. It can also generate user segments based on the users’ affinity for certain items or item metadata. Amazon Personalize uses the customers’ data to train and deploy custom recommendation models that can be integrated into their applications. Therefore, the correct answer is B. You can learn more about Amazon Personalize and its use case.