A company wants to integrate its online shopping website with social media login credentials.

Amazon Cognito is a service that enables you to add user sign-up and sign-in features to your web and mobile applications. Amazon Cognito also supports social and enterprise identity federation, which means you can allow your users to sign in with their existing credentials from identity providers such as Google, Facebook, Apple, and Amazon. Amazon Cognito integrates with OpenID Connect (OIDC) and Security Assertion Markup Language (SAML) 2.0 protocols to facilitate the authentication and authorization process. Amazon Cognito also provides advanced security features, such as adaptive authentication, user verification, and multi-factor authentication (MFA). References: Amazon Cognito, What is Amazon Cognito?