Who looks for a quantitative information?

An analytic decision maker looks for quantitative information, or data that can be counted or measured in numerical values. An analytic decision maker uses logic, facts, and statistics to make decisions, and prefers objective and structured data. A heuristic decision maker, on the other hand, looks for qualitative information, or data that is descriptive and not expressed numerically. A heuristic decision maker uses intuition, experience, and judgment to make decisions, and prefers subjective and unstructured data. References: CITM Study Guide, page 8, section 2.3; What is Quantitative Data?, paragraph 2.