ISO 31700 has set forth requirements relating to consumer products and services.

ISO 31700 is an international standard that provides high-level requirements and recommendations for organizations that use privacy by design (PbD) in the development, maintenance and operation of consumer goods and services. PbD is a concept that aims to integrate privacy into products, services and systems by default, following seven main principles: proactive not reactive, privacy as the default, privacy embedded into design, full functionality, end-to-end security, visibility and transparency, and respect for user privacy. PbD is also a legal requirement under many prominent privacy regulations across the world, such as the GDPR. ISO 31700 is based on a consumer-centric approach, where the consumer’s privacy rights and preferences are placed at the center of product development and operation.

References: Meet the new ISO 31700 standard for Privacy by Design (PbD); 7 Steps to Comply with ISO 31700-1:2023; Privacy by Design: Embracing ISO 31700-1:2023’s Consumer Protection Guidelines.