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When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is...

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When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

A.

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

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