Innovation is defined as doing something in a new or novel way that delivers more...

GInI’s CInP Handbook defines innovation as " doing something in a new or novel way that delivers more value and/or better experiences " to customers and markets—focusing on outcomes (value, experience) over means. This broad definition encompasses product, process, or business model innovations, prioritizing customer benefit. " Better branding/advertising " (A) is marketing, not innovation itself. " Lower prices/easier access " (C) may result but isn’t the definition. " Newer technology/more features " (D) is a method, not the end. Option B matches GInI’s exact wording, aligning with the original answer, reflecting a customer-centric, outcome-focused ethos—a GInI bedrock principle shaping its innovation taxonomy.