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" In constructing their story, an Innovation Team can draw directly from their Empathy Map,...

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" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

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