A Core Innovation Team is a special dedicated team whose sole job is to carry...

The correct answer is B. innovation projects. In Global Innovation Institute innovation management topics, a Core Innovation Team is a dedicated group established specifically to focus on innovation work as its primary responsibility. Unlike teams that support innovation occasionally alongside normal operational duties, a Core Innovation Team exists to devote concentrated attention to moving innovation efforts forward in a disciplined and structured way.

The phrase that the team carries out this work one at a time to ensure focus is important. Innovation initiatives often involve uncertainty, cross-functional coordination, experimentation, and significant decision-making. If a dedicated innovation team attempts to pursue too many initiatives at once, attention becomes fragmented and execution quality can decline. By focusing on one innovation project at a time, the team can better apply its skills, maintain momentum, and increase the chances of producing meaningful outcomes.

The other options are narrower or do not represent the main purpose of a Core Innovation Team. Process improvement, branding studies, and research studies may contribute to innovation, but the team’s sole mission is broader and more direct. Its primary function is to carry out innovation projects within the business.