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A strategy designer is pitching a vision presentation to their customer's lead to get final...

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A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.

Which strategy should the designer employ to communicate the vision?

A.

Ask each team member to present a few slides to signal the presentation is the result of many people's ideas and consensus.

B.

Ask the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive

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