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A project team led by a strategy designer has just facilitated 3 weeks of user...

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

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