What is the critical need of any Reference & Master Data effort?

The critical need of any Reference & Master Data effort is executive sponsorship. Executive sponsorship provides the necessary authority, visibility, and support for the MDM initiative. Key aspects include:

Strategic Alignment: Ensures that the MDM effort aligns with the organization's strategic goals and objectives.

Resource Allocation: Secures the required funding, personnel, and other resources needed for the MDM program.

Stakeholder Engagement: Facilitates engagement and commitment from key stakeholders across the organization.

Governance and Oversight: Provides governance and oversight to ensure the MDM program adheres to best practices and delivers value.

Without executive sponsorship, MDM initiatives often struggle to gain traction, secure necessary resources, and achieve long-term success.

References:

DAMA-DMBOK: Data Management Body of Knowledge, 2nd Edition.

"Master Data Management and Data Governance" by Alex Berson and Larry Dubov.