How is sponsorship most successful during change?

ACMP identifies sponsorship as thesingle most important success factorin change. Effective sponsorship requiresactive and visible participation throughout the project. This includes building awareness of the need for change, championing the case for change, modeling behaviors, and engaging stakeholders. While clear roles (B), coaching (C), and communication skills (D) are essential enablers, the hallmark of sponsorship success isongoing, visible engagement from start to finish.

(Reference: ACMP Standard, Process Group 2 – Sponsorship Strategy; Outcomes: Active, visible, and continuous sponsorship engagement.)