An ongoing change program is gaining momentum and throughout the organization stakeholders face challenges and...

A communications plan must includeclear stakeholder messagingtailored to different groups. ACMP emphasizes that during momentum phases, reinforcingwhat stakeholders need to know, feel, and dois critical. Feedback channels (B) and case studies (D) support engagement but are not the core requirement. Sponsors (A) are senders, not the message itself. Clear, relevant messaging ensures stakeholders remain aligned and supported.

(Reference: ACMP Standard, Process Group 3 – Communication Plan; Key component: Targeted stakeholder messaging.)