A SMART goal is one that is Specific, Measurable, Achievable, Relevant, and Time-bound. According to the web search results, a SMART goal should answer the following questions: 12
Specific: What exactly do you want to achieve?
Measurable: How will you know if you have achieved it?
Achievable: Is it realistic and within your reach?
Relevant: Does it align with your purpose and values?
Time-bound: When do you want to achieve it by?
Option B is the only one that meets all of these criteria. It is specific, as it states the exact amount of revenue increase. It is measurable, as it can be tracked and quantified. It is achievable, as it is not too unrealistic or impossible. It is relevant, as it relates to the company’s financial performance and growth. It is time-bound, as it has a clear deadline of January 15.
The other options are not SMART goals because:
A. No errors in production of customer products is not specific, measurable, or achievable. It does not state what kind of errors, how they are measured, or how they can be eliminated. It is also unrealistic to expect zero errors in any production process.
C. Increase revenue by ten percent is not time-bound. It does not specify when the revenue increase should be achieved by, which makes it hard to plan and monitor progress.
D. Add 25 new customers to the sales base is not relevant. It does not explain why adding new customers is important or how it relates to the company’s purpose and values. It is also not specific or measurable enough, as it does not state what kind of customers, how they are acquired, or how they contribute to the revenue. References:
1: How to write SMART goals (with examples) - Atlassian, section “How to write SMART goals”
2: SMART Goal - Definition, Guide, and Importance of Goal Setting, section “What are SMART Goals?”
