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An organization is planning to launch an exciting new service that has never been offered...

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An organization is planning to launch an exciting new service that has never been offered before. The expectations are that the service will be extremely popular with young families, but because the organization wants to keep it a secret until launch day, there is no way of knowing whether this is correct. Why should the business analyst (BA) suggest identifying high customer demand by young families as a risk?

A.

To manage the associated risks.

B.

To prove the idea is correct.

C.

To provide a benchmark against future change.

D.

To assess the costs and benefits accurately.

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