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A business analyst wants to use benchmarking, but the project manager recommends against the approach.

A business analyst wants to use benchmarking, but the project manager recommends against the approach. There are, as the project manager points out, several disadvantages to benchmarking. Which one of the following is not a disadvantage to benchmarking?

A.

Discovery of new approaches

B.

Time consumption

C.

Requirement of expertise of the person conducting the study

D.

Inability to produce innovative solutions

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