IIBA CCBA Question Answer
A business analyst (BA) is working on a project to implement a commercial off-the-shelf (COTS) application for tracking customers. In an observation session with a domain subject matter expert (SME), the BA notes that the SME keeps separate records for the customers who are also vendors. The BA knows that the new software has a module for vendor management that would integrate the vendor and customer records. Which type of opportunity has the BA identified?
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