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The sales department is interested in using business analytics to better understand their customer's purchasing...

The sales department is interested in using business analytics to better understand their customer's purchasing habits. During the process of sourcing data, the analyst discovers geographic differences in how sales data is being recorded. The analyst would like to influence how the organization strategically plans for business analytics. Which practice, would move the organization closer to meeting this objective?

A.

Data governance

B.

Data integration

C.

Data management

D.

Data warehousing

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