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Results of the data analysis have been analyzed and the team was confident with the...

Results of the data analysis have been analyzed and the team was confident with the results but also quite surprised the outcome was not what was expected. In pondering the value of what can be gleaned from the data, the team has no feasible solution to put forth to address the business need.A logical next step would be to:

A.

Repeat the business analytics cycle with the formation of a new research question

B.

Provide the results to a 2nd analytics team to see if similar conclusions are drawn

C.

Analyze the data again, to determine if any insights were overlooked

D.

Check the quality of the data that was used for the analysis

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