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A research marketer is interested in collecting information about the spending habits of families in...

A research marketer is interested in collecting information about the spending habits of families in North America. Concerned about the volume of data required to conduct the research, they choose to use sampling. The dataset is sourced using all credit card transactions from a leading North American credit card company for Quarter 1 of the prior year. The sample used is:

A.

Statistically representative

B.

Not relevant

C.

Too large to be helpful

D.

Biased

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