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A movie production company wants to use analytics to decide which customers would choose to...

A movie production company wants to use analytics to decide which customers would choose to watch or not watch a particular movie after seeing a promotional teaser. The business analysis professional suggests they could make that prediction by identifying characteristics of the new movie and determining if the customer has watched other movies with similar characteristics.Thisis an example of using the following technique:

A.

Logistic regression

B.

Ouster analysis

C.

Integer programming

D.

Analysis of variance

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