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A large telecommunications company wants to increase their Average Revenue Per User per month by...

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing?

A.

T - The increase should be seen sooner

B.

A - It is too easy of a target to attain

C.

R - Since competition is high, focus should be on increasing customer base and not on

ARPU

D.

S - There is no mention of which product group/line the target pertains to

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