Size of the organization, the organization's culture and how people prefer to receive information are...

CBCI 7.0 places strong emphasis on Embracing Business Continuity (PP2), which is centred on education and awareness to improve BC culture and build voluntary commitment. PP2 explicitly focuses on understanding “the mindset of an organization” and its existing culture before attempting to influence it, because culture affects how people engage with BC activities and how sustainable the programme will be. An effective awareness strategy must therefore be tailored to organizational context: in a large organization, you may need multiple channels and segmented messaging; in a smaller organization, more direct engagement may work better. Likewise, if the culture is siloed, messages may need different champions than in a collegiate culture. Finally, people’s preferred information channels (briefings, intranet, video, manager cascades, social platforms, etc.) determine how awareness can realistically reach and influence the workforce. This is why these factors are most directly linked to developing an awareness strategy rather than to exercise planning, plan writing, or solution design.