The T in SWOT analysis stands for Threats. These are external factors that may pose risks or challenges to the organization, its projects, or its solutions. Threats can be related to the market, the industry, the technology, the environment, the society, the regulation, or the competition. Business analysts should identify and assess the potential threats and their impact on the organization’s objectives and strategies, and recommend ways to mitigate or avoid them. References:
CBAP® Handbook, page 15, section 4.1.2.3
BABOK® Guide, page 32, section 3.2.3
SWOT Analysis: How To With Table and Example
SWOT Analysis Threats: Definition & Examples
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