An automobile manufacturer is undertaking a project intended to modify or replace the company's current...

Relaying upper management support to stakeholders is a way to reduce employee discontent and resistance to change. This can help the employees feel more confident and secure about the change initiative, as they perceive that the leaders are committed and supportive of the change. It can also help the employees understand the vision and goals of the change, and how it aligns with the organizational strategy and values. By communicating the benefits and rationale of the change, and addressing the concerns and fears of the employees, the BA can foster a positive and collaborative attitude towards the change among the stakeholders. References:

Emotional Reactions to Change in the Workplace, CMI

Reactions to Change in an Organization, Wonder

IIBA BABOK Guide, Section 5.5, Assess Organizational Readiness