As part of their sales2023 campaign, your customer wishes to post a link to YouTube...

Comprehensive and Detailed In-Depth Explanation:Tracking links with UTM parameters enable campaign performance analysis in Advanced Analytics. Let’s evaluate the options for the sales2023 YouTube link to the Sales Jobs page:

Option C (https://jobs.company.com/go/Sales-Jobs/597140/?utm_source=youtube&utm_campaign=sales2023): Correct. This URL uses the proper syntax with a question mark (?) to start UTM parameters, followed by utm_source=youtube (the referral platform) and utm_campaign=sales2023 (the campaign name), separated by an ampersand (&).

SAP Documentation Excerpt: From theAdvanced Analytics Guide: “Use UTM parameters in tracking links (e.g., ?utm_source=youtube&utm_campaign=campaignName) to accurately track candidate sources in Advanced Analytics from external platforms like YouTube.”

Reasoning: Posted on YouTube, this link (e.g.,https://jobs.bestrun.com/go/Sales-Jobs/597140/?utm_source=youtube &utm_campaign=sales2023) directs to the Sales Jobs page and logs “youtube” as the source in AA, allowing “Best Run” to measure campaign success. The syntax adheres to UTM standards (source, medium, campaign), with medium optional here.

Practical Example: For “Best Run,” embedding this in a YouTube video description shows 100 clicks from YouTube in AA by March 10, 2025.

Option A (https://jobs.company.com/go/SaIes-Jobs/597140/Qutm_source=youtube&utm_campaign=sales2023): Incorrect. “SaIes” has a typo (likely meant “Sales”), and “Qutm_source” is invalid (should be ?utm_source); this breaks tracking.

Option B (https://jobs.company.com/go/Sales-Jobs/597140/&utm_source=sales2023&utm_campaign=youtube): Incorrect. The ampersand (&) before utm_source is wrong; it should start with ? after the page URL, invalidating the parameters.

Option D (https://jobs.company.com/go/Sales-Jobs/597140/?utm_campaign=sales2023): Incorrect. Missing utm_source limits tracking to campaign only, omitting the YouTube origin.

Why C: Correct UTM format ensures analytics accuracy, per SAP standards. SAP’s tracking link guidelines support C.References: SAP SuccessFactors Recruiting: Candidate Experience - Advanced Analytics Guide (Tracking Links).