What are some leading practices regarding text on websites?

Comprehensive and Detailed In-Depth Explanation:Text practices in Career Site Builder (CSB) enhance readability, accessibility, and engagement, aligning with web and WCAG 2.1 standards. Let’s explore the options:

Option A (Use high contrast text, for example, black text on a white background): Correct. High contrast ensures legibility for all users, including those with visual impairments.

SAP Documentation Excerpt: From theCareer Site Builder Accessibility Guide: “Use high contrast text, such as black on white, to ensure readability and compliance with accessibility guidelines like WCAG 2.1 for all candidates.”

Reasoning: On careers.bestrun.com, black job titles on a white background (contrast ratio > 4.5:1) are readable via screen readers like JAWS and meet legal standards. This is configured in CSB > Global Styles > Text Settings.

Practical Example: “Best Run” sets job descriptions to black on white, improving visibility for a colorblind candidate.

Option C (Break up lengthy content and separate with headings): Correct. Headings improve scannability and structure, aiding navigation.

SAP Documentation Excerpt: From theCareer Site Builder Administration Guide: “Break up lengthy content with headings (e.g., H2, H3) to enhance candidate comprehension and navigation on CSB pages.”

Reasoning: A job page with “Job Title” (H2), “Responsibilities” (H3), and “Requirements” (H3) allows quick scanning on careers.bestrun.com/job/123. This is added in CSB > Pages > Content Editor.

Practical Example: “Best Run” uses headings to split a 500-word description, tested for readability.

Option D (Use half the word count or less than conventional writing): Correct. Concise text suits web users’ preference for quick consumption.

SAP Documentation Excerpt: From theCareer Site Builder Administration Guide: “Aim for half the word count of conventional writing to keep CSB content concise and engaging for candidates.”

Reasoning: Reducing a 200-word job summary to 100 words (e.g., “Join our sales team” vs. a verbose paragraph) on careers.bestrun.com improves retention. This is a content strategy applied during page creation.

Practical Example: “Best Run” shortens “About Us” to 50 words, verified in a user test.

Option B (Avoid using bulleted or numbered lists): Incorrect. Lists enhance readability by organizing information, a recommended practice.

Option E (Use a serif font): Incorrect. Sans-serif fonts (e.g., Arial) are preferred for web clarity over serif (e.g., Times New Roman), per modern design standards.

Why A, C, D: These align with web and accessibility best practices, per SAP. SAP’s text guidelines support A, C, D.References: SAP SuccessFactors Recruiting: Candidate Experience - Career Site Builder Accessibility Guide.