What is a key driver of the experience a customer has while interacting with a...

A key driver of the experience a customer has while interacting with a company is:

D: Many contact persons for different topics.Having multiple contact points can complicate the customer journey, as it may lead to inconsistent information or a lack of personalized service. Streamlining contact points and ensuring high-quality interactions at each stage significantly impact the overall customer experience.

References:This perspective is supported by user experience (UX) principles and customer service best practices, emphasizing the importance of efficient and coherent communication channels within customer journey mapping frameworks like SAP Signavio.