How can you implement a B2B data model with SAP Customer Data Platform?

 To implement a B2B data model within the SAP Customer Data Platform, the use of groups and relationships is recommended. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. It enables enriched, real-time insights into B2B interactions and activities, which are crucial for understanding and responding to business needs and customer demands in a timely manner.

References = The implementation of a B2B data model using groups and relationships is described in the SAP Customer Data Platform training and community resources, which provide detailed information on how to leverage these features for B2B use cases12.