Why might you create multiple search profiles?

Creating multiple search profiles in SAP Commerce allows for:

Personalizing search results for different target groups: Ensures that different customer segments see the most relevant products based on their preferences and behavior.

Personalizing facets for different categories: Tailors the filtering options available to users depending on the category they are browsing, enhancing the shopping experience.

For more detailed information, refer to the SAP Commerce documentation on search profiles: Search Profiles.