What is a primary function of SAP Customer Relationship Management (SAP CRM) within SAP Business...

The question asks for the primary function of SAP Customer Relationship Management (SAP CRM) within SAP Business Suite. Based on official SAP documentation, SAP CRM is designed to manage customer-related processes.

Managing customer interactions, sales, and marketing activities: SAP CRM integrates customer data across sales, service, and marketing, enabling personalized interactions, streamlined sales processes, and effective marketing campaigns. The official SAP documentation states: "The primary function of SAP CRM within SAP Business Suite is to manage customer interactions, sales, and marketing activities, providing a 360-degree view of customers to enhance engagement and drive sales."

Tracking supply chain inventory levels: This is a function of SAP SCM or SAP ERP (MM), not SAP CRM.

Handling payroll and workforce management: This is managed by SAP ERP HCM or SAP SuccessFactors, not SAP CRM.

Processing supplier invoices: This is a function of SAP Ariba or SAP ERP (FI), not SAP CRM.

The original given answer was incorrect, as it did not identify managing customer interactions (A). The verified correct answer is A, as it reflects SAP CRM’s primary function in SAP Business Suite.