How does SAP AI support sales and marketing automation?

SAP AI enhances sales and marketing automation by leveraging data-driven insights to optimize customer engagement and campaign performance. The correct answer is “By providing AI-driven lead scoring and customer insights,” as this directly aligns with SAP’s documented capabilities in sales and marketing automation.

SAP documentation explains: “AI in sales and marketing helps automate and enhance tasks such as customer segmentation, lead generation, and personalized advertising. It uses data analysis to predict customer behavior, optimize campaign performance, and improve decision-making, driving increased efficiency and revenue growth.” Specifically, SAP AI for Marketing within SAP Customer Experience supports “AI-driven lead scoring” to prioritize high-value prospects and provides “customer insights” through predictive analytics to tailor campaigns. For instance, SAP Sales Cloud uses AI to “turn prospects into customers using instant account insights,” enabling sales teams to focus on high-potential leads. Miele Professional’s use of AI in SAP Sales Cloud demonstrates streamlined B2B sales through personalized insights, reinforcing this capability.

The incorrect options are unrelated to sales and marketing automation. Automating workforce planning is an HR function, typically handled by SAP SuccessFactors. Generating payroll reports is a financial task, not marketing-related. Managing cloud infrastructure is an IT function, not within the scope of SAP AI’s sales and marketing capabilities. SAP’s focus on AI-driven customer engagement excludes these options.