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Which of the following is the most effective way for a company to address a...

Which of the following is the most effective way for a company to address a service recovery problem?

A.

Having only customer service employees deal directly with the customer to solve the problem

B.

Involving the customer, managers, and frontline employees to address and fix the problem

C.

Offering the customer an apology for the problem, and then assuming the issue has been resolved

D.

Providing the customer with compensation for the problem, no matter the cost

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