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The share price of Quench Drinks has been steadily falling for several years despite steady...

The share price of Quench Drinks has been steadily falling for several years despite steady sales and a slight market share increase over the last 5 years. They have been criticised for being full of sugar and not

capitalising on the health food trend.

Quench are starting to face pressure from their shareholders to push the share price back up.

Which of the following would be most likely to improve Quench's standing in the soft drinks market?

Select ALL that apply.

A.

Release a new protein shake, QuenchFit

B.

Publishing an advert in a major magazine promoting QuenchFit and the benefits of healthy living

C.

Relocate the company to a country with less strict public health guidelines

D.

Continue as normal

E.

Appoint a new CEO

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