A Marketing team plans to support the launch of a new product line.

Introducing a leads-management process and a web-to-lead form can have implications for consent, preferences, and compliance for converted leads in Marketing Cloud. For example, if a lead opts out of email communication in Sales Cloud, this preference should be reflected in Marketing Cloud as well. Similarly, if a lead is converted to a contact in Sales Cloud, the corresponding subscriber record in Marketing Cloud should be updated with the new ID and status. Leads can also have a detrimental impact on the quality of contact records in Sales Cloud if they are not properly deduplicated, validated, and enriched. For example, if a lead is created with an invalid or duplicate email address, this can affect the deliverability and personalization of email messages in Marketing Cloud. References:

https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_best_practices.htm &type=5

https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm &type=5

https://help.salesforce.com/s/articleView?id=sf.mc_co_web_to_lead.htm &type=5