The ideate phase of design thinking focuses on generating a broad range of possible solutions or activities in response to a clearly defined user problem. The purpose is to move beyond the first or most obvious idea and explore multiple ways the learner's needs could be addressed.
Techniques may include brainstorming, mind mapping, sketching, “How might we?” questions, analogies, or other divergent-thinking approaches. Evaluation and narrowing generally occur after a sufficient range of ideas has been generated.
A low-fidelity version of an idea belongs primarily to the prototype phase, where concepts are made tangible so they can be tested. Understanding stakeholder challenges or opportunities occurs earlier during discovery and problem definition. Identifying learner thoughts, feelings, pain points, and motivations is strongly associated with empathy research and tools such as empathy maps.
In TD applications, ideation might generate alternative learning activities, performance-support tools, delivery approaches, practice experiences, or communication strategies. The emphasis is on possibility generation before committing significant resources to development.
Study Guide Topics: Design Thinking; ideation; divergent thinking; human-centered design; learning experience design.
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