A client needs a promotion that has BOGO (buy one get one free) as the...

To execute a specific promotional mechanic like "Buy One Get One" (BOGO), the system needs to know how to calculate the cost. In Consumer Goods Cloud TPM, this financial logic is determined by the Compensation Method configured on the Tactic.

Tactic Template:The consultant has already created the container (the "BOGO" Tactic Template).

Compensation Method:This is the engine under the hood.

Per Case:Calculates cost as $X per unit sold. (Incorrect for BOGO).

Fixed:Calculates cost as a flat lump sum. (Incorrect for BOGO).

BOGO (or Free Goods):This specific compensation method contains the logic to understand that for every X units bought, Y units are given free. It calculates the "Cost" of the promotion based on theCost of Goods Sold (COGS)of the free items, rather than a discount off the invoice.

Therefore, selecting theCompensation Method BOGO(Option B) is the critical configuration step. It instructs the calculation engine to apply the correct "Free Goods" formula to the tactic, ensuring that the Spend and ROI metrics reflect the cost of the given-away inventory.