Promotions can be defined at the Product Category level or the individual Product level when the promotion has a product-specific commercial context. Salesforce also supports a general promotion with no product or product-category context, but among the listed options, Product Category and Product are the applicable promotion-definition levels.
A Product Category promotion applies the promotional activity to a collection of related products. This design is appropriate when the same commercial offer applies across an entire category, such as discounted beverages or energy bars. A Product-level promotion applies to one or more specific products, such as a new-product launch, sampling campaign, or SKU-specific discount.
Salesforce stores the relationship between a promotion and its individual products through Promotion Product. For category-based promotions, the relationship is represented through Promotion Product Category. Account, Retail Store Group, and Retail Store describe the reach or channel through which a promotion is distributed rather than the product level at which the promotion itself is defined. These destinations are associated through the Promotion Channel model.
This separation allows administrators to independently define what products a promotion concerns and where the promotion applies.
Study Guide Topics:Data Setup - > Promotions - > Product Level - > Product Category Level - > Promotion Product
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