Salesforce Maps provides bulk geocoding capabilities so administrators can populate latitude and longitude values for groups of records rather than manually maintaining coordinates one retail location at a time.
Salesforce Maps geocodes records by matching address information against its geocoding provider and writing the corresponding latitude and longitude values back to the configured coordinate fields. A record can then be accurately plotted on a Maps layer and used for visit planning, route optimization, territory visualization, and proximity analysis.
One supported approach is to plot the records in a Maps layer and geocode the records represented by that layer. This enables administrators to work with a selected collection of Retail Store locations and perform the geocoding operation in bulk rather than copying coordinates from individual map markers.
Salesforce also supports scheduled or batch geocoding through Maps configuration for larger datasets, but within the workflow represented by the question, the Maps layer and mass geocoding action provide the direct administrative method for adding coordinates to the selected retail store records.
Accurate geocoding is foundational to Maps-based Retail Execution because route calculations and map visualization depend on verified geographic coordinates.
Study Guide Topics:Integrations - > Salesforce Maps - > Geocoding - > Retail Store - > Map Layers - > Mass Actions
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