Airtalk has recently acquired Mobitel, which uses Communications Cloud as its CPQ and Order Management...

Digital Commerce is the Communications Cloud channel layer designed for high-volume product discovery, configuration, basket management, and self-service ordering. It lets an external portal consume offers and commerce functions from the same Enterprise Product Catalog and CPQ environment without replicating the full catalog into another selling platform. This keeps Communications Cloud as the commercial system of record while exposing channel-appropriate APIs to the web experience. The key is to represent the requirement in the same layer where Salesforce evaluates that business state. EPC APIs are primarily catalog-management interfaces, while cart APIs operate at a lower transactional CPQ level. Digital Commerce provides the optimized digital-browsing and basket abstraction required for consumer portal use cases and peak digital traffic. This avoids mixing customer-facing product logic with downstream technical state or using integration code as a substitute for catalog and orchestration design. When the model is aligned correctly, the platform can validate the request, retain the required lifecycle information, and generate the appropriate downstream action without redundant processing. That improves auditability and makes later changes easier because administrators can adjust the relevant metadata rather than reworking multiple custom components.

Study Guide Reference:Digital Commerce; Digital Commerce APIs; external portals; offer discovery; baskets; digital order capture.