A customer can see a price that is not associated with their buyer group.

The behavior where a customer sees a price not associated with their buyer group could be due to:

A. A price book is associated with the default store buyer group:This means that the pricing seen by the customer might be coming from a price book intended for a broader audience rather than a specific buyer group, leading to the observed discrepancy.

Addressing this requires reviewing and adjusting the price book associations to ensure they align with the intended buyer groups and their respective pricing agreements.