Choose 1 option.

The correct answer is A because Next Best Message uses product-message scoring data at the territory-account-product-message level. Salesforce’s Life Sciences Cloud Developer Guide states that Next Best Message provides tailored and relevant messages for each product associated with an account. Salesforce also documents the related scoring object and describes the calculation agent used to calculate the territory account product message score based on various metrics.

The scenario says Cumulus Pharma already has a custom predictive model outside Salesforce. The goal is not to build the model inside Salesforce, but to surface the model’s results to reps through the standard Next Best Message capability. Therefore, the external scores and rankings should be loaded into the object that stores ranked product-message recommendations for accounts in territories: Territory Account Product Message Score .

Option B, Visit Recommendation , is not the best answer because the requirement is specifically about product messages for HCPs, not general recommendations tied to a visit. Option C, Score Explainability Info , may support interpretation or explanation of scoring, but it is not the primary object used to load the external product-message score and ranking. To use Next Best Message with external model outputs, the consultant should load the results into Territory Account Product Message Score .

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