A retail company has a generative AI (GenAI) product recommendation application that uses Amazon Bedrock.

Option B best satisfies the requirements with the least custom development effort by using native Amazon Bedrock capabilities for prompt experimentation, traffic management, fairness monitoring, and alerting. Amazon Bedrock Prompt Management allows teams to define and manage multiple prompt variants without code changes, making it ideal for comparing recommendation strategies across demographic groups.

Amazon Bedrock Flows enables controlled traffic allocation between prompt variants, which supports real-time A/B testing. This allows the company to collect live fairness metrics under production conditions instead of relying on offline analysis. Because Flows are fully managed, they eliminate the need for custom routing or experimentation frameworks.

Amazon Bedrock guardrails provide built-in monitoring and intervention mechanisms. When configured for fairness-related checks, guardrails can detect policy violations and surface metrics such as InvocationsIntervened, which indicate when outputs are modified or blocked due to rule enforcement. These metrics integrate directly with Amazon CloudWatch, enabling real-time dashboards and threshold-based alarms. Setting an alarm at a 15% discrepancy threshold satisfies the alerting requirement with minimal configuration.

Weekly reporting can be generated from CloudWatch metrics using scheduled exports or dashboards without building custom analytics pipelines. Option A requires significant custom post-processing logic. Option C introduces an additional service with higher operational overhead and is not optimized for real-time monitoring. Option D focuses on offline evaluation jobs and does not provide continuous real-time fairness monitoring.

Therefore, Option B provides the most AWS-native, scalable, and low-effort solution for fairness evaluation and monitoring.