A company wants more customized responses to its generative AI models' prompts.

Model fine-tuning adapts a pre-trained model to a specific domain or task using labeled data. This is the preferred approach when you want highly customized behavior for a particular application or subject area.

(Reference: Amazon Bedrock Fine-Tuning)

Data augmentation is used to artificially increase the size of a labeled dataset, usually by transforming or generating variations of the original data. This helps improve model generalization when labeled data is limited.

(Reference: AWS Data Preparation Techniques, AWS AI Practitioner Guide)

Continued pre-training (also called domain-adaptive pre-training) further trains a foundation model on large amounts of unlabeled data from a specific domain, improving the model’s language understanding or generation for that domain.

(Reference: Amazon Bedrock Customization Options)