What should be included in a market study that supports public or private retail business...

A market study for retail development focuses on understanding demand and feasibility. Option B (evaluation of land uses, demographics, consumer spending, market segmentation, gaps, and leakage) provides critical data on market potential and location suitability, which are core to such studies. The APA’sAICP Certification Exam Content Outline(2022), under “Research and Assessment Methods,” states, “Retail market studies should evaluate land uses, demographics, spending potential, market segmentation, and gaps/leakage to support development decisions.” Option A (econometric model) is a tool, not the content of the study. Option C (design features) is irrelevant to market feasibility. Option D (supply chain factors) is secondary to consumerdemand analysis. TheCPC Study Manual(2024) confirms, “Market studies for retail focus on demographics, spending, and market gaps to guide location decisions,” supporting option B.