Excessively detailed urban public space can reduce the viability of retail because:
A.
Banners, furnishings, and signage distract consumers from window displays.
B.
Consumers dislike or feel unsafe walking on city streets.
C.
Consumers prefer the shopping mall experience, regardless of design.
D.
Sign ordinances limit the amount of information available to the consumer.
The Answer Is:
A
This question includes an explanation.
Explanation:
Overly detailed urban public spaces, with excessive elements like banners, furnishings, and signage, can overwhelm the streetscape, drawing attention away from retail window displays and reducing their visibility and appeal. Option A (banners, furnishings, and signage distract consumers) is correct. The APA’sAICP Certification Exam Content Outline(2022), under “Areas of Practice,” states, “Excessive details in public spaces, such as banners and signage, can distract from retail displays, reducing their effectiveness.” Option B (dislike or feel unsafe) is not directly tied to detail. Option C (prefer malls) is a broader trend, not specific to detail. Option D (sign ordinances) limits signage, not detail. TheCPC Study Manual(2024) confirms, “Too many public space details can distract from retail window displays,” supporting option A.
[References: APA AICP Certification Exam Content Outline (2022), CPC Study Manual (2024), APA PAS Report on Urban Design and Retail., ]
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