Which of the following is the correct sequence, from first to last, in the brainstorming process?
A.
Identify issues -> Develop ideas -> Organize related ideas -> Assess ideas
B.
Identify issues -> Develop ideas -> Assess ideas -> Organize related ideas
C.
Develop ideas -> Identify issues -> Organize related ideas -> Assess ideas
D.
Develop ideas -> Assess ideas -> Organize related ideas -> Identify issues
The Answer Is:
A
This question includes an explanation.
Explanation:
Brainstorming is a structured process used in planning to generate and evaluate ideas, often in community engagement or visioning sessions. The correct sequence begins with identifying the issues to set the focus, followed by developing ideas to address those issues, organizing related ideas into categories, and finally assessing the ideas for feasibility and impact. The APA’sAICP Certification Exam Content Outline(2022), under “Communication and Interaction,” outlines the brainstorming process as “1) define the problem or issue, 2) generate ideas, 3) group and organize ideas, and 4) evaluate ideas,” which matches option A: Identify issues -> Develop ideas -> Organize related ideas -> Assess ideas. Options B, C, and D deviate from this logical sequence—B assesses ideas before organizing them, C starts with developing ideas before identifying issues, and D is entirely out of order. TheCPC Study Manual(2024) confirms this process, stating, “Brainstorming starts with issue identification, followed by idea generation, organization, and assessment,” supporting option A.
[References: APA AICP Certification Exam Content Outline (2022), CPC Study Manual (2024), APA PAS Report on Public Participation Techniques., ]
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