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According to the 'change formula' (Beckhard and Harris), which response will increase the desirability to...

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According to the 'change formula' (Beckhard and Harris), which response will increase the desirability to an individual of the proposed change or end state?

A.

Focus on the benefits of the change.

B.

Communicate the 'burning platform.'

C.

Clarify the steps users need to take.

D.

Put mitigations in place to reduce risk.

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